Behind every successful brand.
Behind every successful brand is a single idea that distinguishes it from the crowd. It’s everything from the story it tells, the promises it delivers, the ideas it inspires, and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.
When a swanky Connecticut agency was losing ground with Vaseline, they called for backup. Seven hours later we pitched our ‘Skin is Amazing’ campaign and went from jump seat to Racer X by milk and cookie time.
From Dry to Amazing In Just Five Days
Arm Your Skin
Everyone loves those candies in the cool tins, but when it came to La Vie Bonbons and Vichy mints, sales had dropped off a cliff. Turns out consumers weren’t buying because shopkeepers weren’t stocking their shelves. After redirecting their advertising to the shopkeeper, revenues went from bleak to sweet in minutes.
For Tongues in Every Flavor
Lick a Vichy Today
Heineken needed some ideas for their new mini CO2 Technology kegs. We obliged and created their Good-Bye/Hello Heineken campaign for TV and the Web.
Good-By Yesterday. Hello Heineken
Good-Bye Foam. Hello Heineken
Good-Bye Cruel World. Hello Heineken
Del Monte was looking to produce a new commercial for their Fruit Chillers. Lucky for them, we love yummy cold stuff. We wrote several TV spots for their 'Mommy Time-Out' campaign, highlighting humorous cure-all remedies for every occasion.
Customer Satisfaction Line
Game Closet Chiller-gram
Same Time Tomorrow
American Movie Classics
AMC needed some fresh ideas, so we created a series of TV spots and slogans they're still using today.
Have We Got A Movie For You
The Way Movies Were Meant To Be
Hollywood Like You Remember It
We’ll Take You Back
Panasonic had a new on-board off-brand, brand for in-flight entertainment and needed a new @Altitude ad campaign to go with it. It was splattered across airports coast-to-coast.
Do you sky-fi?
Mars Chocolate was looking to reposition themselves. After an intensive search and rescue mission, we were better able to position their origin story to speak to the universal affinity we have for chocolate. We then leveraged this new positioning to write copy for their ‘For the Love of Chocolate’ interactive campaign. Yum.
After writing a print ad and commercial for Martha, we created a chart of the indigenous wildlife at her three homes (city, country, sea) as inspiration to name her Everyday paint line.
You can find them at Sears or K-Mart, but you can take them anywhere.
Kiwi needed a re-boot. Our new positioning for Kiwi highlights the rich and famous by their shoes, and ordinary Joe's from the ankles down: dancing, ransacking, working, etc. It took off like gangbusters.
Do You Kiwi?
Talk about the elixir of life. Rumor has it, when you regulate the immune system, the body becomes a disease-fighting machine. We've been commissioned to reposition and launch SeaCare into the stratosphere. We're on a mission.
Amex needed an ad campaign for their new Open charge card. Our campaign and accompanying slogans launched across print and interactive channels.
Open For Business
The Power of No
One of NYC's largest PR firms had a tough time selling the new media guide for Amazon's consumer electronics online store. They brought us in to shore up the positioning and create a multi-channel campaign (print, electronic, broadcast) that generated Amazon's highest earnings in the category.
Come in from the confusion
Saving accounts gone rogue is one of our specialties. When a New York agency couldn’t please their biggest client, they called us in to make heads of tails. We shored up the positioning of several of MasterCard's new student products, created two brochures, and saved the day.
PG & E
You never saw anyone more grateful than PG&E when we agreed to write some copy for them in the midst of their grizzly aftermath. They needed some good PR so we wrote a spot for their Solar Schools program promoting renewable energy (CBS). Don’t tell Erin Brockovich.
POSITIONING A BRAND REQUIRES INNOVATION AND IMAGINATION AND THE COURAGE TO FOLLOW THE