When a swanky Connecticut agency was losing ground with Vaseline, they called Jump in as backup. Seven hours later we were sitting in front of Vaseline out-pitching the agency. We went from jump seat to Racer X by milk and cookie time.
Vaseline's 'My Skin is Amazing’ ad campaign went global.
From Dry to Amazing In Just Five Days
Arm Your Skin
Talk about the elixir of life. Rumor has it, when you regulate the immune system, the body becomes a disease-fighting machine. Seacare can’t say this, but we can: This stuff is a panacea for most everything (we’ve read the clinic trials). Jump was commissioned to reposition and launch them into the stratosphere. Noted.
Heineken needed some ideas for their new mini CO2 Technology kegs, and commissioned Jump to create their Good-Bye/Hello Heineken campaign which aired across all broadcast channels.
Good-By Yesterday. Hello Heineken
Good-Bye Foam. Hello Heineken
Good-Bye Cruel World. Hello Heineken
Panasonic had a new on-board off-brand, brand for in-flight entertainment and needed a new @Altitude ad campaign to go with it. We obliged, and the campaign was splattered across airports coast-to-coast.
Do you sky-fi?
American Movie Classics
AMC needed some fresh ideas, so Jump created a series of TV spots and slogans they're still using today.
Have We Got A Movie For You
The Way Movies Were Meant To Be
Hollywood Like You Remember It
We’ll Take You Back
One of NYC's largest PR firms had a tough time selling the new media guide for Amazon's consumer electronics online store. They called Jump in to shore up the positioning and create a multi-channel campaign (print, electronic, broadcast). The results: Our campaign generated Amazon's highest earnings in the category to-date.
Come in from the confusion
Kiwi needed a re-boot (ha) and our new positioning for Kiwi highlighted the rich and famous by their distinguishing character, and the ordinary Joe's from the ankles down doing everyday activitie: dancing, ransacking, working, etc. It took off like gangbusters.
Do You Kiwi?
Everyone loves those candies in the cool tins, but when it came to La Vie Bonbons and Vichy mints, sales had dropped off a cliff. Turns out consumers weren’t buying because shopkeepers weren’t stocking their shelves. After redirecting their advertising to the shopkeeper, revenues went from bleak to sweet in minutes.
For Tongues in Every Flavor
Lick a Vichy Today
When a New York agency couldn’t please their biggest client, they brought Jump in to make heads of tails. We shored up the positioning of several of MasterCard's new student products, created their collateral, and saved the day.
PG & E
You never saw anyone more grateful than PG&E when we agreed to help them out in the midst of their grizzly aftermath. They needed some good PR and they had turned over a new leaf so we wrote a spot for their Solar Schools program promoting renewable energy (CBS). Don’t tell Erin Brockovich.
Mars Chocolate was looking to reposition themselves. After an intensive search and rescue mission, we repositioned their origin story to speak to the universal affinity we have for chocolate, and went on to write their ‘For the Love of Chocolate’ interactive campaign. Yum.
Del Monte was looking to produce a new commercial for their Fruit Chillers. We wrote several TV spots for their 'Mommy Time-Out' campaign, highlighting humorous cure-all remedies for every occasion.
Customer Satisfaction Line
Game Closet Chiller-gram
Same Time Tomorrow
Amex needed an ad campaign for their new Open charge card. Our campaign and launched across print and interactive channels.
Open For Business
The Power of No
After writing a print ad and commercial for Martha, we created a chart of the indigenous wildlife at her three homes (city, country, sea) as inspiration to name her Everyday paint line.
You can find them at Sears or K-Mart, but you can take them anywhere.
POSITIONING A BRAND REQUIRES INNOVATION AND IMAGINATION AND THE COURAGE TO FOLLOW THE